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The LinkedIn Ad + Sales Combo You Didn’t Know You Needed
Plus, 5 sales message templates that actually work
Welcome to The Ops Digest!
AI-powered order management is transforming manufacturing and distribution. Each week, we bring you actionable insights on automation, efficiency, and best practices to streamline order processing and customer inquiries.
If you're looking to reduce manual work, increase accuracy, and scale operations, you’re in the right place.
Let’s get started.
🧠 If You’re Running Ads & Closing Deals, Read This.
LinkedIn just rolled out a wave of Campaign Manager upgrades and quietly dropped one of the best cheat sheets for sales messaging I’ve seen in a while.
Together? This is your blueprint to run smarter campaigns, write better outreach, and land more high-value convos without burning time or budget.
Let’s break it down 👇
🚀 This Week’s Dual Opportunity:
How to Boost Your Ad ROI + Close More Deals with Less Effort
1. The Campaign Manager Glow-Up You Should Actually Care About
Here’s what’s new and worth using:
🧠 Media Planner
Simulate ROI before you launch
Test budget, audience, placement combos in seconds
Save/share plans with your team so everyone’s on the same page (finally)
🌀 Ad Duplication + Dynamic UTMs
Duplicate winning ads across accounts without losing your mind
Auto-generate tracking links — no more broken reporting
📊 Marketing Overview + Measurement Insights
See all your campaigns at a glance
Track performance beyond the funnel
AI-powered digests tell you what’s working + what to tweak
TL;DR: Plan smarter, launch faster, track cleaner.
2. LinkedIn’s 5 Sales Messages That Actually Work
No fluff. No gimmicks. These are battle-tested templates from the LinkedIn Sales Solutions team — and they’re 🔥.
Here’s the rundown:
💬 Common Ground
Use mutual connections or shared interests to open the convo.
“Jessie said you were the go-to on [hot topic] — can I feature your perspective?”
💡 Problem Solver
Address a known pain with 3 helpful tips, then offer a relevant resource.
“You mentioned [problem] — I’ve seen companies fix this by focusing on these 3 issues…”
📈 Case Study
Lean on social proof. Show how similar teams got results with your solution.
“These 3 teams like yours boosted revenue 17% using [solution] — want the full case study?”
🎁 The Giver
Lead with value: run a test, give a tool, offer something insightful — free.
“Your site is 🔥 but loading slow. I ran a quick test. Want the results + benchmarks?”
🧾 No-Nonsense
Short, bullet-pointed, and direct. Best for follow-ups or late-stage deals.
“You’ve seen: less manual data entry, faster closings, tighter reports. Ready for full rollout?”
🔥 Power Move: Mix these into your sales sequences based on intent level. They’re gold.
💥 Why This Combo Works
Most teams separate ad campaigns from sales follow-ups. But the best-performing teams? They connect the dots:
✅ Better targeting from Campaign Manager = higher-quality inbound leads
✅ Smarter tracking = sharper insights to fuel sales convos
✅ Stronger messaging = higher conversion without the spammy vibes
You don’t need a massive team or a six-figure budget. You just need the right playbook.
That’s it for this week.
🛠️ PS — If your inbox is packed with customer order requests, follow-ups, or repetitive manual tasks…
There’s probably an easier way to handle it.
We’ve been working with teams in manufacturing, distribution, and logistics to quietly automate that chaos, without changing a single tool in their stack.